TO: Proximity Music Team
FROM: Megan James
SUBJECT: Blog Post Analysis
DATE: Feb 2, 2009
We were asked to analyze a blog or news post to help us in putting together questions for Proximity's spring focus group sessions. I have included a summary of an article found at wcco.com that discusses the ongoing issue of online music theft. I recommend using this article as a basis for designing questions for the spring survey to determine whether TU students are engaging in online music theft.
Who is participating in online music theft?
When asked, most college students will admit to illegally downloading music online. As stated in the article, one University of Minnesota student said they "feel like most people are stealing." The International Federation of the Phonographic Industry reported that an estimated 95 percent of music that is downloaded around the world is in fact stolen. The article also points out that the majority of people engaging in online music theft typically range from 18-25 years old, the standard age range of college students today. Evidently college aged people are receiving majority of the blame for participating in online music theft.
Why is it important to Proximity readers?
This issue of online music theft is important to our readers because our main goal is to study the social trends and the way that today's technology is influencing the younger generation. Online music, whether purchased or not is a popular trend within the younger generation.
The music section of the spring survey should include questions such as:
Are you aware of the risks for downloading music online illegally?
Do you download music online from free programs such as Limewire?
TO: Proximity Music Team
FROM: Megan James
SUBJECT: Blog Post Analysis
DATE: Feb 2, 2009
We were asked to analyze a blog or news post to help us in putting together questions for Proximity's spring focus group sessions. I have included a summary of an article found at wcco.com that discusses the ongoing issue of online music theft. I recommend using this article as a basis for designing questions for the spring survey to determine whether TU students are engaging in online music theft.
Who is participating in online music theft?
When asked, most college students will admit to illegally downloading music online. As stated in the article, one University of Minnesota student said they "feel like most people are stealing." The International Federation of the Phonographic Industry reported that an estimated 95 percent of music that is downloaded around the world is in fact stolen. The article also points out that the majority of people engaging in online music theft typically range from 18-25 years old, the standard age range of college students today. Evidently college aged people are receiving majority of the blame for participating in online music theft.
Why is it important to Proximity readers?
This issue of online music theft is important to our readers because our main goal is to study the social trends and the way that today's technology is influencing the younger generation. Online music, whether purchased or not is a popular trend within the younger generation.
The music section of the spring survey should include questions such as:
Reference
DeRusha, J. (2010). Good Question: who's paying for music online?. Retrieved from http://wcco.com/consumer/online.music.question.2.1463479.html.